When I decided in 2018 that I needed help and decided to invest in psychotherapy, I entered the world of personal development (I don’t like the word “self-help”), started absorbing content about business mindset, working on myself, etc.
I follow a lot of Instagram profiles on this topic, I swallowed a few books and wondered – well, when will I apply it all. And then I heard a podcast episode of one of the women I follow who slapped me on the head and explained everything to me.
Have you ever wondered why so many experts in various fields share all their knowledge on Instagram or in their books, which are, compared to the knowledge you get – very cheap?
If you follow any expert, business coach, etc. practically these people give you all their knowledge for free. One of the mentors I follow said – if you listened to all my podcast episodes and instagram videos – you would have all the tools to start your online business without paying me a cent. And yet, how many of the tens of thousands of people who follow her have started their online business like that without paying her? Maybe 0.5%.
One person recently contacted me because they wanted to gift our “From Performer to Producer” course to a friend. While this is a wonderful gesture, there is a catch. Research has shown that if we get something, especially knowledge, for free – we will most likely not take action to apply that knowledge.
That is why so many entrepreneurs share knowledge for free. Because the chances of someone applying some of that knowledge without paying are minimal, if not nil.
If you do not pay, you will have no responsibility to yourself or the knowledge you have received. That’s just the way our brains work. Proved.
When you pay for something, when you invest not only your time but also money – then there is a switch in your head that makes you pay off that money.
And then, when I heard that, I started investing in my head. Still too little, if you ask me, but I’m on my way. I am currently in a program that lasts for a year. And whenever I don’t feel like it, when I think I already know something, so I can skip a lesson or an assignment – out of respect for the money invested, I still do it. And I realize that I didn’t know, that without that I would really have holes in the development of the business and that it is really useful.
And on the other hand, I also have colleagues who have been sharing their knowledge for years for free. Giving singing lessons for free, helping everyone with advice regarding physical fitness or legal issues. If you’ve invested years of your life and a lot of money in singing, and someone wants to access that whole experience of yours to get the same results faster – no, you don’t have to give it away for free. You do not have to. And you’re not a bad person for that. And the person who asks for it for free- does not deserve your help if they don’t appreciate all that you have gone through and asks you for your time for free and your knowledge for free.
We live in a world where money matters. It shows both trust and appreciation for something and someone.
You want to show respect for the knowledge you need – pay for it.
You want to appreciate yourself and everything you have done for yourself and your knowledge throughout your life – ask to be paid.
It’s simple. Uncomfortable maybe. But simple. And only fair.